Case Studies

Nissan SUV Range

Nissan have one of the largest SUV ranges in Australia but it’s not something the market is intimately aware of. The range suffers from somewhat of an identity crisis, with the public not having a clear understanding of the what and why of each model.

Run in a more conventional ‘review’ style format, Chicane Studios took the audience on a journey through the Nissan SUV range. Using a ‘his and hers’ approach, the team single-handedly took the audience through the ‘what’, ‘why’ and ‘how’ of each model in a quick, easy-to-digest format that worked for in-market shoppers and Nissan alike.