Case Studies

2016 Ford Everest Titanium v Toyota Prado Xv

Ford approached Chicane Studios with the challenge of lifting consideration of all the new Ford Everest, including how to create content that fills multiple search gaps, drives volume traffic and ultimately builds positive sentiment in the brand and vehicle.

Chicane Studios created a two-way comparison with one of the segment's best selling (and most searched) 4x4 SUVs, the Toyota Landcruiser. Each car was tested in its intended element and an in-depth, detailed review was created, which opened it to multiple search terms and offered Ford a piece of content that drove huge audience numbers and even better engagement.